Today we shipped a new visualization tool for Atoms subscribers - the Opendoor Exclusives Dashboard.
This dashboard tracks current and historical Exclusives listings, current pending sales, and cumulative sales - market-by-market. As mentioned in Game of Homes: Opendoor Exclusives, we believe Exclusives to be the most important strategic intervention for the company today.
The biggest drag on Opendoor's profitability is selling and holding costs (roughly 3.5% of revenue, or 350 basis points). With Opendoor Exclusives, Opendoor can eliminate 300 bps of cost from transactions, meaningfully improving unit economics. And already in May, nearly 1 in 3 Opendoor sales in Austin were through the Exclusives platform.